Salute!

The inspiration for the packaging design of "Salute," featuring the word "Cheers" in 51 distinct languages spoken across Europe, came to me during my Erasmus year abroad. As people gather and raise their glasses, the packaging sparks conversations about language, culture, and shared experiences, creating a profound sense of camaraderie and connection among individuals from diverse backgrounds. It is a joyful celebration of life's simple pleasures, encouraging everyone to try pronouncing the words and share their newfound knowledge with friends. The act of learning becomes inseparable from the enjoyment of savoring a beer, resulting in an experience that is both educational and delightful.